If you're looking for an AgencyAnalytics alternative, you're not alone. It's one of the most widely used reporting platforms for SEO agencies, but it's not the right fit for everyone. The per-client pricing adds up fast, the feature set can feel overwhelming, and if you only need SEO reporting — not 80 integrations — you're paying for a lot you'll never use.
Simple White Label is built as a focused alternative: white-label SEO reports with rank tracking, backlink monitoring, AI visibility tracking, and Google data — without the complexity or the escalating bill.
Here's how they compare.
AgencyAnalytics vs Simple White Label: Quick comparison
| Simple White Label | AgencyAnalytics | |
|---|---|---|
| Starting price | £59/mo + VAT | ~£65/mo |
| Clients on starting plan | 10 | 5 |
| Rank tracking | ✓ Daily | ✓ Daily |
| Backlink monitoring | ✓ Weekly | ✓ |
| GSC integration | ✓ | ✓ |
| GA4 integration | ✓ | ✓ |
| AI visibility tracking | ✓ | ✗ |
| White-label reports | ✓ | ✓ |
| Custom report domain | Coming soon | ✓ (higher plans) |
| Free trial | 7 days | 14 days |
Why agencies look for an AgencyAnalytics alternative
The most common reasons we hear:
Price scales too quickly. AgencyAnalytics charges per campaign (client). At 5 clients it's manageable; at 20–30 it can become one of your biggest software costs.
Too much to learn. It's a powerful platform with a lot of settings. Agencies report spending weeks getting their templates and dashboards set up before they can send a report.
Too many integrations they don't use. AgencyAnalytics supports 80+ data sources including social, PPC, and review platforms. If you're an SEO agency, you likely connect GSC, GA4 and maybe a rank tracker — and the rest just adds noise.
No AI visibility tracking. Tracking whether clients appear in ChatGPT and Google AI Overviews is the emerging metric agencies need to be offering. AgencyAnalytics doesn't have it.
Pricing: Simple White Label vs AgencyAnalytics
AgencyAnalytics charges per client campaign. Their entry plan starts at around £65/month for 5 clients. Scale to 30 clients and you're looking at £180–£250/month depending on add-ons and report frequency.
Simple White Label uses flat-tier introductory pricing:
- Starter — £59/mo + VAT — up to 10 clients, 500 keywords
- Growth — £119/mo + VAT — up to 30 clients, 2,000 keywords
- Agency — £199/mo + VAT — up to 50 clients, 5,000 keywords
Every feature is included at every tier. No add-ons, no per-report charges.
The difference at scale: 30 clients on AgencyAnalytics costs roughly twice what it costs on Simple White Label's Growth plan.
Features compared
Rank tracking
Both platforms offer daily rank tracking. Simple White Label pulls positions from Google's Search API, filtered to the client's target country. Keywords can be added one by one or imported via CSV.
Backlink monitoring
Both monitor referring domains. Simple White Label takes weekly snapshots so you can show clients their backlink growth over time.
Google Search Console and GA4
Both integrate with GSC and GA4 via Google OAuth. Simple White Label connects with a single click and pulls clicks, impressions, CTR, sessions, users and bounce rate.
AI visibility tracking
This is where Simple White Label is ahead. You can track whether your client's website appears as a source in ChatGPT and Google AI Overview answers for specific queries. AgencyAnalytics doesn't offer this. It's an increasingly important metric — and a genuine differentiator you can offer clients that most agencies aren't measuring yet.
Social and PPC
AgencyAnalytics wins here. It supports Facebook Ads, Google Ads, Instagram, LinkedIn and many more. Simple White Label doesn't — it's focused entirely on SEO. If you need to report on paid or social alongside organic, AgencyAnalytics (or a different tool) is the better fit.
White-label reporting
Both platforms produce branded reports with client logos and colours. AgencyAnalytics supports a fully custom report domain on higher-tier plans. Simple White Label reports are shareable via a unique branded link — custom domain support is coming.
Ease of use
AgencyAnalytics is configurable and powerful, but there's a learning curve. Most agencies take a few weeks to fully set up their workflow.
Simple White Label is designed to get a client live in under five minutes. Add the domain, upload the logo, connect Google, add keywords — done. The decisions are made for you.
Who should switch to Simple White Label?
Simple White Label is the better AgencyAnalytics alternative if:
- You're an SEO-focused agency and don't need social or PPC reporting
- You have 10+ clients and AgencyAnalytics pricing is adding up
- You want AI visibility tracking as a client-facing differentiator
- You find AgencyAnalytics too complex for what you actually need
- You're starting out and want a simpler, cheaper way to deliver professional reports
Who should stay on AgencyAnalytics?
- You report across social, PPC and SEO and need everything in one place
- You've already built your workflow and templates in AgencyAnalytics
- You need a fully custom-branded report domain right now
The verdict
For pure SEO agencies, Simple White Label is a simpler and more affordable AgencyAnalytics alternative — with AI visibility tracking that AgencyAnalytics doesn't offer. If you're paying for features you never use and a price that grows with every client you win, it's worth trying.
Simple White Label is currently in early access. Join the waitlist to get in first and lock in founding member pricing.