DashThis is a popular marketing dashboard tool that lets agencies pull data from multiple sources into a single branded report. It looks great on screen and clients tend to respond well to the visual format. But for SEO agencies, there's a fundamental limitation: DashThis doesn't actually collect any SEO data itself.
Everything — keyword positions, backlinks, GSC metrics — has to come from an integration. That means maintaining multiple tool subscriptions, setting up connectors, and building reports from scratch every time you onboard a new client.
Simple White Label is a purpose-built alternative: rank tracking, backlink monitoring, AI visibility and Google data are all built in, not bolted on.
DashThis vs Simple White Label: Quick comparison
| Simple White Label | DashThis | |
|---|---|---|
| Starting price | £59/mo + VAT | ~£33/mo (3 dashboards) |
| Rank tracking | ✓ Built-in, daily | ✗ (requires integration) |
| Backlink monitoring | ✓ Built-in, weekly | ✗ (requires integration) |
| GSC integration | ✓ | ✓ |
| GA4 integration | ✓ | ✓ |
| AI visibility tracking | ✓ | ✗ |
| White-label reports | ✓ | ✓ |
| Custom report builder | ✗ | ✓ |
| Client count | By plan (10–50) | By dashboard count |
| Free trial | 7 days | 15 days |
Why agencies look for a DashThis alternative
You still need other tools for the actual data. DashThis is a visualisation layer. To show keyword rankings you need SE Ranking or Ahrefs connected. For backlinks, another integration. Every data source is an additional subscription and an additional point of failure when something breaks.
Per-dashboard pricing scales poorly. DashThis charges per dashboard (client). At 3 clients it's affordable; at 20 clients you're on a more expensive plan and paying for slots you may not always fill.
Setup time per client is high. For each new client you need to connect integrations, configure widgets, and build a report from a blank canvas. For agencies onboarding multiple clients a month, this becomes a real time cost.
No built-in rank tracking or backlinks. These are the two most important SEO metrics for client reporting — and neither is native to DashThis.
No AI visibility tracking. Whether clients appear in ChatGPT and Google AI Overviews is a new metric agencies need to be offering. DashThis doesn't have it and there's no integration to add it.
Pricing: Simple White Label vs DashThis
DashThis starts at around £33/month for 3 dashboards, rising to £109/month for 20 and £209/month for 50. But that's before you add the cost of the rank tracking tool and backlink tool you'll need to connect to it — often another £50–£150/month on top.
Simple White Label uses flat-tier introductory pricing with everything built in:
- Starter — £59/mo + VAT — up to 10 clients, 500 keywords
- Growth — £119/mo + VAT — up to 30 clients, 2,000 keywords
- Agency — £199/mo + VAT — up to 50 clients, 5,000 keywords
The real comparison: DashThis at 20 clients costs ~£109/month plus rank tracking plus backlinks. Simple White Label's Growth plan at 30 clients costs £119/month with rank tracking, backlinks, and AI visibility all included.
Features compared
Rank tracking
Simple White Label tracks keyword positions daily for each client, filtered by country. No integration required — you add keywords and positions are checked automatically.
DashThis requires connecting a third-party rank tracker (SE Ranking, AccuRanker, etc.) and mapping the data into your dashboard widgets. If the integration breaks, the report breaks.
Backlink monitoring
Simple White Label takes weekly snapshots of referring domains and total backlinks per client. New and lost domains are tracked automatically.
DashThis doesn't include backlink data. You'd need to connect Majestic, Ahrefs or another tool — adding cost and setup time for every client.
Google Search Console and GA4
Both connect via Google OAuth. DashThis gives you more flexibility in how you display the data — you can choose exactly which metrics go where and how they're visualised. Simple White Label's reports are structured for SEO reporting out of the box: clicks, impressions, CTR, position, sessions, users, bounce rate.
AI visibility tracking
Simple White Label lets you track whether clients appear as sources in ChatGPT and Google AI Overview answers for specific queries. No equivalent exists in DashThis. This is a genuine differentiator for agencies — a metric clients are starting to ask about that most reporting tools can't answer.
Report customisation
DashThis wins here. Its drag-and-drop builder lets you create fully custom layouts with any widget arrangement. If you want a highly bespoke report design for each client, DashThis gives you that control.
Simple White Label's reports follow a consistent, well-designed structure. You can toggle sections on or off and add custom notes, but you can't rearrange the layout. For most SEO agencies this is fine — and it means reports take seconds rather than hours to produce.
White-label reporting
Both platforms produce branded reports. DashThis supports custom logos, colours, and a custom report URL. Simple White Label reports carry the client's logo and brand colours and are shared via a unique link — custom domain support is coming.
Ease of use
DashThis is relatively easy to use but the per-client setup is time-consuming. Building each client's first dashboard — connecting the right integrations, adding and configuring widgets, getting the layout right — takes meaningful time.
Simple White Label gets a new client live in under five minutes. Add the domain, upload the logo, connect Google, add keywords. The report is ready.
Who should switch to Simple White Label?
- You're spending as much time building DashThis dashboards as you are doing actual SEO work
- You're paying for a rank tracker and backlink tool separately on top of DashThis
- You want AI visibility tracking without adding yet another integration
- You're growing and per-dashboard pricing is becoming expensive
- You want reporting that runs automatically, not reports you have to build each time
Who should stay on DashThis?
- You need fully custom report layouts unique to each client
- You report across paid, social and SEO and want everything in one dashboard
- Your clients expect live dashboards they can log into, not monthly snapshot reports
The verdict
DashThis is a good visualisation tool — but for SEO agencies, it's a connector, not a solution. You still need rank tracking, backlink monitoring, and now AI visibility on top of it.
Simple White Label replaces the whole stack: one platform, one subscription, everything built in. Faster to set up, easier to maintain, and with AI visibility tracking no integration-based tool can currently match.
Simple White Label is currently in early access. Join the waitlist to get in first and lock in introductory pricing.