Whatagraph is a polished marketing reporting platform used by agencies across the world. But it comes with a significant price tag — and for SEO agencies that only need to report on organic performance, you end up paying for a lot of multi-channel infrastructure you'll never use.
Simple White Label is built specifically for SEO reporting: rank tracking, backlink monitoring, AI visibility, and Google data — all in a branded report your clients can access. Here's how the two platforms compare.
Whatagraph vs Simple White Label: Quick comparison
| Simple White Label | Whatagraph | |
|---|---|---|
| Starting price | £59/mo + VAT | ~£199/mo |
| Clients on starting plan | 10 | 5 (sources) |
| Rank tracking | ✓ | ✗ (needs integration) |
| Backlink monitoring | ✓ Weekly | ✗ (needs integration) |
| GSC integration | ✓ | ✓ |
| GA4 integration | ✓ | ✓ |
| AI visibility tracking | ✓ | ✗ |
| White-label reports | ✓ | ✓ |
| Multi-channel (social, PPC) | ✗ | ✓ |
| Free trial | 7 days | 7 days |
Why agencies look for a Whatagraph alternative
The price. Whatagraph's entry plan starts at around £199/month. For a small or mid-sized SEO agency, that's a significant recurring cost — especially when most of the integrations included aren't being used.
You're paying for channels you don't report on. Whatagraph connects to Facebook Ads, Google Ads, TikTok, LinkedIn, Instagram and dozens more. If you're an SEO agency, your clients want organic traffic, keyword positions and backlinks — not a social dashboard you've been asked not to touch.
Rank tracking isn't built in. Whatagraph doesn't track keyword positions natively. You need to connect a third-party tool like SE Ranking or Ahrefs to pull ranking data — adding complexity and cost.
No AI visibility tracking. Whether clients appear in ChatGPT or Google AI Overviews for their key search terms is an increasingly important metric for SEO agencies to report on. Whatagraph doesn't have it.
Pricing: Simple White Label vs Whatagraph
Whatagraph's pricing starts around £199/month for their entry plan, covering a small number of data sources. Agencies with more clients or more integrations typically end up on higher tiers.
Simple White Label uses flat-tier introductory pricing:
- Starter — £59/mo + VAT — up to 10 clients, 500 keywords
- Growth — £119/mo + VAT — up to 30 clients, 2,000 keywords
- Agency — £199/mo + VAT — up to 50 clients, 5,000 keywords
Every feature is included at every tier. For a pure SEO agency, Simple White Label's top plan costs the same as Whatagraph's entry plan — and includes rank tracking and AI visibility that Whatagraph doesn't offer natively.
Features compared
Rank tracking
Simple White Label tracks keyword positions daily, pulled directly from Google, filtered by target country. Keywords can be added manually or imported by CSV. Position history and movement are shown in every report.
Whatagraph doesn't track keyword rankings natively. You can pull in ranking data via an integration (SE Ranking, Google Search Console impressions as a proxy), but it requires additional setup and often an additional subscription.
Backlink monitoring
Simple White Label takes weekly snapshots of referring domains and total backlinks for each client, flagging new and lost domains so you can surface link wins and drops in reports.
Whatagraph doesn't include backlink monitoring. You'd need a separate Ahrefs or Majestic integration to include this data.
Google Search Console and GA4
Both platforms integrate with GSC and GA4. Whatagraph's drag-and-drop report builder is more flexible — you can build custom layouts with any metric combination. Simple White Label's reports are pre-structured and optimised for monthly SEO reporting, which makes them faster to produce and easier for clients to read.
AI visibility tracking
Simple White Label tracks whether client websites appear as sources in ChatGPT and Google AI Overview answers for specific queries. This is a differentiator you can offer clients that most agencies aren't measuring yet. Whatagraph doesn't offer this.
Multi-channel reporting (social, PPC)
This is where Whatagraph is clearly stronger. If you report on Facebook Ads, Google Ads, TikTok and Instagram alongside SEO, Whatagraph's breadth of integrations is hard to beat. Simple White Label is focused on organic SEO — it doesn't connect to paid or social channels.
White-label reporting
Both platforms support white-label reports. Whatagraph allows custom logos, colours, and branded PDF exports with a custom domain. Simple White Label reports carry the client's logo and brand colours and are shared via a unique link — custom domain support is coming.
Whatagraph's report builder is more customisable. Simple White Label produces faster, more focused SEO reports without the design work.
Ease of use
Whatagraph has a polished drag-and-drop interface. It takes time to set up — creating templates, connecting integrations, configuring each client. Once you've built your template library it runs well, but the initial setup investment is real.
Simple White Label is ready in minutes. Add a client, connect Google, add keywords — the report generates itself. There's no template builder because the structure is already optimised for SEO reporting.
Who should switch to Simple White Label?
- Your agency is SEO-focused and you're not using Whatagraph's social or PPC integrations
- You want rank tracking and backlink monitoring without adding another tool
- You want AI visibility reporting as a differentiator for clients
- You're paying for Whatagraph but find the setup effort disproportionate to the output
- You want to reduce your software spend without sacrificing report quality
Who should stay on Whatagraph?
- You report across paid, social and organic for every client
- You need a highly customisable report builder with pixel-level control
- Your clients expect custom-designed dashboards with multiple data sources on one page
The verdict
Whatagraph is an excellent multi-channel reporting tool. But for SEO agencies that only need to report on organic performance, it's expensive, complex, and missing features like rank tracking and AI visibility that should be standard.
Simple White Label gives SEO agencies everything they need to deliver professional, branded reports — at a fraction of the cost, and without the setup.
Simple White Label is currently in early access. Join the waitlist to get in first and lock in introductory pricing.